THE WELL CENTRAL BRAND DEVELOPMENT
For this project, The Well Central lacked a centralized identity. The owners’ work existed primarily through the organizations she partnered with rather than through her own independent brand presence. The brand faced challenges with visibility, brand recognition, and long-term growth. My goal was to fix this fragmentation and develop an identity.
To fix this, I developed a cohesive brand identity for The Well Central utilizing Canva. I Created visual branding elements including a logo, logo variations, color palette, typography system, and social media graphics that reflect the brand’s calm, grounded approach to wellness.
This mood board was developed to establish the visual tone of The Well Central and conform to overall aesthetic, colors, and feeling of the brand resonated with the client before beginning the branding process.
Two color variations of the logo were created to ensure the brand remains versatile and recognizable across different platforms and backgrounds.