BRAND DEVELOPMENT

Designed and developed a cohesive brand identity for The Well Central, including visual direction, messaging, and digital content strategy. The goal was to create a unified and recognizable brand presence that communicated the organization’s mission while strengthening engagement.

REBRAND CAMPAIGN

This campaign explored how Forever 21 can reconnect with Gen Z by bringing back the excitement of its iconic treasure-hunt shopping experience. “Rediscover The Rush” blends nostalgic brand elements with modern marketing strategies to reposition Forever 21 as a fun, trend-driven destination.

Eyes Up Phones Down: “It Starts With You” is a public safety awareness campaign focused on reducing distracted walking, biking, and driving across Worcester County. As a part of the Public Relations team, I helped write campaign messaging that raises awareness through data-driven storytelling and encourages safer, more mindful behavior on and off the road.

Bova’s Bakery is a historic North End staple approaching its 100th anniversary. As Co-Writer and Co-Designer, I helped develop the campaign messaging and visual direction for a rebrand focused on modernizing its digital presence while preserving its traditional identity.